Establishing a Luxury Prom-Wear Destination in the UK

SOCIAL MEDIA MANAGEMENT | CONTENT STRATEGY | CONTENT PRODUCTION | COMMUNITY MANAGEMENT | PAID MEDIA

Objective:

• Proms & Beyond was a completely new brand launching into the UK retail space — with no social presence, no digital footprint, and a highly competitive market dominated by established prom and occasionwear retailers. Our task was clear:
  Build brand awareness, drive online and in-store appointment bookings, and position Proms & Beyond as the go-to destination for prom dresses, fast.

Approach:

• Full Social Media Setup:
  We launched and built their Instagram, TikTok, and Meta Ads presence from scratch, establishing a premium yet accessible tone of voice to resonate with their Gen Z and parent audiences.

• Content Creation:
  Two strategic shoots delivered over 60+ assets for web and social, capturing the brand’s unique product offering, luxury store environment, and stylists in action.

• Paid Media:
  We developed a full paid strategy across Meta, TikTok, and Google to drive brand awareness, follower growth, and most importantly, appointment bookings.

• Community Management:
  Timely, friendly responses to build brand trust, outbound engagement to increase visibility, and encouraging positive reviews from happy customers post-appointment.

Result:

21k+

140+

Appointments booked in the first 2 months

Organic video views on Tiktok in first month